E-mail Newsletters

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Author, speaker, and sidewalk theologian, Cheri Cowell, is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of four books: Parables and Word Pictures in the Following God Bible study series (AMG), Direction: Discernment for the Decisions of Your Life (Beacon Hill), Living the Story: Reaching Outside the Church Walls (EABooks Publishing), and her newest release from Zondervan, 365 Days for Peace, Cheri’s love of story and the Holy Word shines through. E-mail newsletters are now listed as the most effective way of reaching a fan base. Yet most authors don’t…

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Should I Have a Blog, a Newsletter or Both?

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Georgia Shaffer from Pennsylvania While you may have a blog or are considering writing one, you may also want to think about having a newsletter.  Newsletters can increase the number of people you reach and also build awareness of the various resources you have available. Darren Rowse, a professional blogger, speaker and consultant said, “I don’t sell services or products in my blog but I do sell through my newsletter.” Many of my author friends find his statement to be true for them too. They have both a blog and a newsletter. But it is in the latter that they…

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