Cheri Cowell

Cheri Cowell

Author, speaker, and sidewalk theologian, Cheri Cowell, is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of four books: Parables and Word Pictures in the Following God Bible study series (AMG), Direction: Discernment for the Decisions of Your Life (Beacon Hill), Living the Story: Reaching Outside the Church Walls (EABooks Publishing), and her newest release from Zondervan, 365 Days for Peace, Cheri’s love of story and the Holy Word shines through.

E-mail newsletters are now listed as the most effective way of reaching a fan base. Yet most authors don’t do this. Here are a few steps to get you going in this important marketing step.

  1. Begin collecting contacts even before you have a book. You must ask people if they want to join your newsletter or it is considered spam. They can sign up at events, provide their business cards in a fishbowl, and/or you can have a place on your website for people to sign up. Read More →
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Georgia Shaffer

Georgia Shaffer

Georgia Shaffer from Pennsylvania

While you may have a blog or are considering writing one, you may also want to think about having a newsletter.  Newsletters can increase the number of people you reach and also build awareness of the various resources you have available. Darren Rowse, a professional blogger, speaker and consultant said, “I don’t sell services or products in my blog but I do sell through my newsletter.” Many of my author friends find his statement to be true for them too. They have both a blog and a newsletter. But it is in the latter that they often market their books, coaching or speaking services.

At two different conferences, on opposite sides of the country, that I attended last year, several presenters touted the benefits of having a newsletter. I found this especially helpful since I was wondering if my monthly email newsletter was as outdated as that cassette tape. It turns out a newsletter is one of the top ways to engage with others because it provides these benefits:

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