Let Someone Else Benefit

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Happy Thursday from Jeanette Hanscome! I started a new book recently that I’m extremely excited about, not because I’m writing the book that I’ve always wanted to write or finally got a new contract (we don’t have one yet), but because I’m helping someone else tell their story.

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#8 here.   So, on to Principle #9… Pay attention to the bigger “customers.”   Allow me to share an example from my retail business…   In my online craft supply business, most…

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