Marketing: Adding Something Extra

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I love, love, love when the box arrives from the gal who sells me make up. Yes. I love the product, but I also love the little something extra that is included in the box. It is a a little TLC, just for me, generally in the form of a sample. Authors can learn from the gift of make up samples.

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Marketing: Goodreads Giveaways

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Authors with new books are always searching for ways to get the word out. Goodreads offers a simple giveaway program that requires very little, yet it spreads the word to many potential readers who may have been unaware of the author’s newest book or even of the author herself. Listing a Goodreads Giveaway Become a member of Goodreads. It is free and only takes a few minutes to complete the necessary forms online. Choose one for title for each giveaway. Decide how many copies of the title will be given. (The author is responsible for supplying the books and for mailing…

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