Make Much Ado of Your New Book by Bob Hostetler

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I am no marketing genius, and though I’ve written forty-five books, I still have much to learn about author and book publicity. But I recently felt like I got something right with the book launch for my latest book, The Bard and the Bible: A Shakespeare Devotional, a book of daily reflections drawn from a quote from Shakespeare and a verse from the King James Version of the Bible (which were both created in the same period, country, and city). Go where people are I’ve done many book signings, and while some went better than others, they were far more…

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Lessons Learned – Follow a Checklist Before Every Event

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Hi everyone! Pamela S. Meyers here. I’m sure you’ve all had times when the best laid plans…well you know the old cliche. I had one of those days last week, but I learned some critical lessons how to make sure your planned promotional event goes off without a hitch. I had a scheduled speaking and signing event to promote my book, Love Finds You in Lake Geneva, Wisconsin. This was an afternoon I had been looking forward to since it was in a unique setting – A retirement home. Little did I know how much this event would turn out…

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