The Marketing Blitz Begins!

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Hello! Pamela S. Meyers here with another article on book promotion. Back when I was asked to write this monthly blog post, my debut novel, Thyme for Love had just released, and so my focus was on getting the word out about my new book. Now I am in the beginning of a marketing blitz for a novel that I’ve been blessed to set in my hometown. The official release date for Love Finds You in Lake Geneva, Wisconsin is April 1, 2013. However, my publisher Guideposts/Summerside Press surprised me with an early soft release, and it’s been available for…

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. So, on to Principle #5…  People will act if you make them a good offer.So, on to Principle #5…  People will act if you make them a good offer. For the past six years, as I’ve run a For the past six years, as I’ve run a retail internet businessretail internet business and experimented with various…

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