How to Blog About Your Book without Blogging About Your Book

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Greetings from Jocelyn Green! If you’re like me, the idea of blogging about your book in an attempt to earn sales is about as appealing to you as standing on the street corner holding a sign that reads “Buy My Book!” And yet, if done strategically and with finesse, blogging is a great way to prove your credibility as an author, connect with readers, and grow your audience.

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