Create a Book Launch Team

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From the Desk of Cheri Cowell To borrow a well-known phrase, to launch a successful book requires a village (or team). My first book launch party was the most successful author event the manager at my local Borders Bookstore had ever seen with 45 people in line at one time. Today there are more options for launching a book, so a team is needed more than ever. Here is a list of who you should look for when creating your team.

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