How to Make Your Blog Tours More Successful An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react. I could be shocked: “What do you MEAN? Of course they work!” I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.” I could be doubtful: “Not really. But we can keep our fingers crossed.” I could be enthusiastic: “Absolutely! All the time. Every time!” So which one is it?
Tag: incentive
This is our archive page“This Feels like Homework”
Happy December 21 from Jeanette. Today I spent a chunk of my writing day on a project that felt like homework. Usually I enjoy the type of assignment involved but this just wasn’t clicking. On top of that, my head was foggy from a cold, both sons are off school, and four days before Christmas all I want to do is bake and watch movies. Can you relate? Then maybe you’ll benefit from how I dealt with it.
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here. So on to Principle #2: Build a List. As promised, I’m going to continue to give you real numbers and stats…
