Excellence in Christian Marketing and Media for Books, Book Series, or Brand

FOR IMMEDIATE RELEASE: Congratulations to our CAN Crown Awards Finalists

November – 2019 The Christian Authors Network Crown Awards recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. We are pleased to announce the CAN Crown Award finalists:

Adria Wilkins for promotion of her book The Joy Box Journal. 

Dr. Saundra Dalton-Smith for promotion of her book Sacred Rest: Recover your life, renew your energy, restore your sanity.

Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter (double-finalist).

Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas (double-finalist).

Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates.

Carla Hoch for her Fight Write brand/web presence.

Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist).

Michelle Medlock Adams for her book Dinosaur Devotions (double-finalist).

Finalists receive a ticket to attend the CAN Crown Awards banquet, logos for websites/materials, and recognition via the Christian Authors Network. Winners (gold, silver, and bronze) will be awarded at the ICVM/CAN Conference Nov. 12-16, 2019 in Franklin, TN. The Crown Awards banquet includes an overview of each Gold winning campaign in three categories. Gold winners in each category receive promotion via the Christian Authors Network until the 2020 CAN Crown Awards, a trophy, and logo medallions for their websites/materials.

Christian Authors Network logo

The Christian Authors Network is comprised of a large network of traditionally published authors who work together to grow the industry, their careers, and Christ. Learn more about the Christian Authors Network at http://ChristianAuthorsNetwork.com.

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Linda Goldfarb
Sarah Sundin

Sarah Sundin

Happy New Year from Sarah Sundin in California! Today we usher in 2019 by chatting with relationship and personality expert Linda Goldfarb. As a novelist who loves using exploring personality types to craft my characters, I’m fascinated by what Linda has to share with us today! I’m sure you’ll enjoy it too.

Linda, tell us about your latest book.

LINKED for Educators helps busy teachers understand how to accept and celebrate different personalities in the classroom instead of being overwhelmed by them.

Linda Goldfarb

Linda Goldfarb

This super succinct guide equips educators with practical and readily applicable communication and interaction strategies to recognize, respond, and capitalize on the strength of each student. Personality assessment included in each guide. Read More →

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This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly,  first uttered this

now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace.

I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way to reframe our mission, our platform, our brand and perhaps even the way we present the gospel.

As you plan your own photo shoot, ask three simple questions:

Who is my audience? Be as specific as you can, then go in search of examples of images that this audience has responded to. What has gone viral? Whose Instagram images are the most followed? Linda is popular with those who value a balance of the Biblical wisdom mixed with authentic transparency, humor and the hope of overcoming whatever obstacle life might send their way. This series of photos capture all these priorities .  (On her website these images rotate automatically!)

Who am I? What do I want conveyed to my audience? Do my images match

who I am in person? Do they match my personality? Do they represent my calling?  Am I approachable  and easy to relate to in this image?  This image of Linda and her husband captures the wide variety of who they are as a couple.  Linda explains, “Sam and I are known as the Trans-Parent-Farbs!”

 

 

In our ministry, this image of Bill kissing me has had huge emotional impact, especially when linked to our Red Hot Monogamy or Red Hot Romance Tips for Women books. This photo captures that more than success in writing or speaking, it is success in our marriage that really matters to us. (And is is what we hope and pray our Love-Wise ministry helps as many couples as possible achieve.

What is my mission? Ask yourself, “How can I get others to feel about my calling, passion and mission, the same way I feel about it?” Or “List images you have seen that helped you feel called into the ministry you have today. For example, Bill and I are “marriage missionaries”, much in part to the chaotic, and anger-filled homes we grew up in. So images of couples in conflict will always catch my eye—and cause me to want to take action to give those in the photo a better, happier life!That is why when I saw this photo of Linda and her husband, it caught my heart, and my eye, and inspired this blog!

 

Take some time and think through then talk through your ideas for images that will best represent you, your mission and reach your audience. It will be worth the time to create the image that will be “picture perfect!”

(photo of Pam and Bill  and signature photo of the Farrels are by Rebecca Friedlander)

Pam and Bill on beach

Pam and Bill on beach

Pam and Bill Farrel are relationship experts, authors of 45 books, including Men Are Like Waffle, Women Are Like Spaghetti , and co-directors of Love-Wise.com

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