Getting Heard Above the Noise

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Take it from me. When researching the topic of marketing for fiction, it seems there are about as many “experts” out in cyberspace and our local bookstore as there are writers of fiction. Each one believes they have the formula for success. Yet, when you check their sales numbers on Amazon or CBD (if they are Christian-based), their sales are often not very good. What does that say to you and me? What it tells me is that selling books is a lot like creating a product. Some become household names, like Kleenex and Ford. Some were mistakes that found…

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Did They Dominate 2014?

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Grace and Peace from Hot, Muggy, Sticky, “No, you don’t want to move down here and retire” Florida! Really. If we get too many more people, the peninsula will break off and float out into the Atlantic. I hear North Carolina’s nice this time of year… They have golf up there, too. 🙂   It’s Marketing Wednesday. Since I am not a marketing genius, I always feel a little inadequate trying to help those of you in the writing business who are much further along in the “selling” aspect of the biz than I am. I’m old school. Call me a fuddy-duddy….

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Annoying Marketing

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Grace and Peace to you from C. Kevin Thompson! Does anything annoy you when it comes to authors marketing their own writing? A barrage of Facebook posts, perhaps? Sent out like Hootsuite clockwork to all the pertinent reader groups? “Buy my book! Buy my book! It’s only 99 cents for another two-and-half-days.” Or what about constant twits from the infamous Twitterverse? “Buy my bk! Buy my bk! Only .99 4 2.5 more days.” Okay, so I jest. A little bit. We’ve all probably been guilty of this kind of annoying marketing at some point. It’s one type, according to Jonathan…

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