Marketing Lessons from the World of Retail

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Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here.   So on to Principle #2:  Build a List.   As promised, I’m going to continue to give you real numbers and stats…

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