Marketing Lessons from the World of Retail

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Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here.   So on to Principle #2:  Build a List.   As promised, I’m going to continue to give you real numbers and stats…

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Meeting Our “Big Face” Needs

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    Hey, friends! Jennifer Devlin here. As this is my monthly board post, let me begin by saying how proud I am of our CAN board. Together, our team is praying, serving, and sharing our love for writing and reading. We are bonding as a group of leaders, and gearing up to offer some new and exciting things to our membership and readers. I ask you to continue praying for us as we serve you, that we would be obedient to God’s will for this network, and that we would boldly proclaim the truth of the gospel. Now, you may think…

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Computer Withdrawals

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I’m on vacation with my parents and son this week but brought my laptop along so I could keep up with e-mail, post a lesson for an on-line workshop that I’m teaching, and do my blog posting. Then my computer started doing some really weird things and I had to pack it up for the week. Thankfully my dad let me use his laptop for the posts (thank you God for portable flash drives) but I am silently freaking out about what I’ll do once I get home. In the mean time I’m taking this as God’s way of telling…

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