My historical romance, Love Finds You in Lake Geneva, Wisconsin’s original release date was in April, and months ago I scheduled a launch event at the Geneva Lake Museum in Lake Geneva for Saturday, April 27th. That’s me in the picture signing books at the event.
Early on I made out my to-do list.
- Prepare a slideshow (PowerPoint) presentation on my personal history with the town and the book’s research.
- Contact editor of the local weekly paper and arrange for interview.
- Invite special guests.
- Send out eblast to my mailing list announcing the dates of both events.
- Plan refreshments.
- Gather items for gift bag to be raffled off.
- Appoint someone to take care of the raffle tickets (no money exchanged, of course!)
- Prepare an ad for the museum director to use for promotion. Here it is!
- Plan my attire for the day
- Arrange for backup projector in case the one on site fails.
- Gather my assortment of vintage items to decorate the space along with a framed collection of vintage postcards of the area that I’ve been collecting
So I began working on some of these items several months in advance, such as contacting the newspaper editor and inviting him to say a few words at the event because my heroine and hero work for the current paper’s predecessor. We also set up an appointment for him to interview me for a feature article.
I also began shopping early for items for the gift bag I planned to raffle off. Since the story is set in Lake Geneva, I wanted some items that were clearly from the area. Therefore, whenever I was in town I shopped for the bag. For the bag itself, I custom ordered a canvas bag with a picture of a vintage Lake Geneva postcard imprinted on one side. IA mug from Lake Geneva, a can cooler with a Lake Geneva imprint on it, a reading book light, copies of my three published books, and chocolate, among other things, went into the bag.
For refreshments I decided on cookies and apple juice which I purchased from Costco.
With everything in place, all that was left was to practice my slideshow presentation, over and over and over again!
The day of the event, I packed my car to the brim with the refreshments, a huge tub of books, and everything else I would need. A friend met me at the museum and helped me set everything up. Before I knew it, it was time to change into my new dress and greet my guests.
Everything went without a hitch…well except for when I asked my cousin to draw the winning ticket for the gift bag and she drew her own ticket!!!!