Greetings from Marti Pieper in spring-is-coming Mount Dora, Florida! In my yard, that means the amaryllis are blooming, with the Easter lilies not far behind. And I imagine it’s close to the same in the yard of the subject of this interview, since she’s practically my neighbor here in central Florida. Janet Perez Eckles and I have known each other for a few years now, and I assure you that she is as lovely in person as she appears in this interview. I take great delight in sharing Janet and her special brand of sweet and spicy wisdom with you. …
Tag: book marketing
This is our archive pageBOOK MARKETING: ONE CAFE’S APPROACH
A Note from Carol We know that coupling a book signing with an event is an effect approach to promotion. Recently, I had the pleasure of doing a book signing at the 6 North Cafe in Ballwin, MO. You may wonder how that would be classified as an event. This breakfast and brunch restaurant has a rich tradition of serving customers great food, amazing coffee, and the opportunity to meet local authors. Kudos to Maria and the folks at 6 North Cafe.
Tips from the Pros: Carla Rossi
Greetings from Marti Pieper in not-as-warm-as-you-might-think Mount Dora, Florida, where our temperatures have been in the thirties this week (if you live in Boston, please ignore this, as well as the fact that on some days, our temperatures have risen to the seventies). Whether sunning or shivering, I sometimes have the privilege of posting interviews with authors I haven’t yet met. Carla Rossi is one of those. But in the process of preparing this interview, I explored her website and found out that one of her novels highlights a protagonist named “Marti.” Clearly, we’re a match made on the page…
INTENTIONAL MARKETING WITH BOOKMARKS
A Note from Carol Last month, I posted about Seven Benefits of Bookmarks. Today I want to share some additional ideas for using bookmarks. These ideas are particularly geared to retailers, but some could be used by authors as well. To many of us, bookstores are like candy shops. There are so many wonderful choices, and it is difficult to see them all. How can a simple bookmark guide a book lover to that perfect book on the shelf? Here are seven ways that might be accomplished.
Surprise! God Is Sovereign!
Hello from Kathy Collard Miller in the desert of Southern California! Have you ever been surprised by God’s sovereignty? Early in my writing and speaking ministry in the 1980’s, I felt the need to make things happen. It felt like I needed to force things to happen. I even seemed to hear from the publishing world that it was up to me to make things happen. And within a decade or two, I began to learn that I needed a platform and it was all up to me. I felt tense.
Tips from the Pros: Donna Goodrich
Greetings from Sarah Sundin in California! Today I have the honor of interviewing Donna Goodrich, a multi-published author dedicated to helping writers improve their craft. Donna, how did you get into writing? I’ve always wanted to write. Wrote my first poem for Memorial Day at age nine. Our pastor put it in the church bulletin; also wrote a poem for my mother for Mother’s Day that year. Sold my first poem for $1.40 at age fourteen, and my first short story at age eighteen for $12.
Tips from the Pros: Dr. Ted Baehr
Greetings from Sarah Sundin in California! Today I have the honor of interviewing Dr. Ted Baehr. Not only has Dr. Baehr penned many books, but he is the founder of the popular and influential Movieguide® review service, which is having a surprisingly positive effect on Hollywood. Check out the statistics in the final question below! Ted, how did you get into writing? When I was the president of the company that produced THE LION, THE WITCH AND THE WARDROBE for CBS Television in 1979 and 1980 that had 37 million viewers and won an Emmy Award, Roy Carlisle from Harper…
Make it Your Best Year Yet
Personally and Professionally I (Pam Farrel) have selected a word and a verse for the year each January since I was 19. Bill and I when we married at twenty, continued this tradition. Download our Your Best Year Yet goal-setting worksheets. Selecting a Word for the Year helps provide focus. We each choose an area needing the most growth, help or improvement. By focusing our energies, choosing a Word for the Year, a verse, a theme and a clarifying question, we often see powerful results.
Marketing: Seven Benefits of Bookmarks
A note for you from Author Carol McAdams Moore A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.
Tips from the Pros: Diane Stortz
Balmy Christmas greetings from Marti Pieper, writing from sunny Mount Dora, Florida. Here, the strawberries are ripening, the orange trees growing heavy with fruit. And what may seem like unusual Christmas scenery only enhances the beauty of this season. But I have the idea that the landscape looks a bit different in Cincinnati, Ohio, which author Diane Stortz calls home. She has lots of information to share with us along with some exciting news about her own publishing projects. I know you’ll want to glean from her wisdom and experience. How did you get into writing? How many books do you have published?…
