Writing Business



Carol McAdams Moore
Carol McAdams Moore

Back-to-school is a great time to market books. If you write for adults, you may think this is not true. After all, many families are spending their money on school supplies and new clothes for the kids – right?

Here are some ways to market your books during this transition period.

Consider Your Audience

  • Children are making a transition into new routines for the school year. Now is a great time for them to start with a new devotional. I posted about that here.
  • Many kids will also be reading books of their choosing for school assignments and free reading time.
  • Parents and grandparents will have a little extra time on their hands as the kids are in school. Now is a great time to promote your books for the adults in the world who may see the upcoming months as a quieter time to get caught up on their reading.

Plan a Back-to-School Giveaway

Keep the buzz going about your books. Offer back-to-school giveaways for children and adults. Here are some places to do that:

  • On your own website or blog
  • Goodreads
  • Basket giveaway at a book event or community function

Expand Your Markets

Libraries and schools are buying books. Research marketing possibilities with them. Coordinate a speaking engagement that will touch on some aspect of your book.

Stop in gift shops (such as in restaurants and hospitals) with a sample copy of your book. People are always looking for quality gifts.

Plan Ahead

Christmas is just around the corner. Again, people are always looking for gifts. Plan your Christmas marketing campaign now.

What ideas for marketing have you found useful at back-to-school time?


Writing Business

Tips from the Pros: Stephanie Reed

"SundinGreetings from Sarah Sundin! Today I have the honor of interviewing historical fiction author Stephanie Reed – on her 32nd wedding anniversary! Congratulations on achieving such a wonderful milestone.

"CANStephanie, how did you get into writing? How many books do you have published?

Writing is what I always wanted to do. I have two books published by Kregel, Across the Wide River, and the sequel, The Light Across the River. The next book from Kregel will be The Bargain, with a sequel to follow.

How did you get your first book contract?

Kregel still accepted unsolicited manuscripts in those days, which helped me get my foot in the door, but clearly the Lord held the door open a crack.

Writing Business

Tips from the Pros: Judy Gann

"SundinGreetings from Sarah Sundin in California. Oh, what a treat I have for you today! Judy Gann is one of my dearest writer friends. I’ve been blessed by her gentle spirit and kind encouragement, and I’ve benefitted from her phenomenal knowledge as both a writer and an experienced librarian. I know you’ll be blessed too.

"CANJudy, how did you get into writing?

I started scribbling little stories in second grade. My first published piece was a character sketch of a six-year-old, published in a high school literary journal. Then life became busy with college, teaching, and then library work. Several years ago I developed neurological/cognitive problems due to a severe reaction to a medication. I was bedridden for a year and when I returned to work, I couldn’t even write a memo. Over the next seven years, my ability to write slowly returned. I believe that God gave my writing gift back to me, and I have a responsibility to use it for Him.

Soon after, a friend asked me for a list of Bible verses that encourage me when I’m struggling with chronic illness. I saved the list, and years later these verses became the basis for The God of All Comfort: Devotions of Hope for Those Who Chronically Suffer.

Writing Business

Tips from the Pros: Sharon K. Souza

Sundin #D70 ©2008 Linda Johnson Photography web (2)Greetings from Sarah Sundin in California. Today I have the joy of interviewing novelist Sharon K. Souza. I met Sharon at Mount Hermon Christian Writers Conference in 2009, the year she and Kathleen Popa won the Mount Hermon Writer of the Year Award. Sharon’s writing receives much praise, and her group blog Novel Matters promotes taking our fiction to loftier heights. Definitely a blog to follow.

CAN Sharon SouzaSharon, how did you get into writing?

I’ve always had an artistic bent. When I was younger, it was expressed through drawing and painting. I can’t remember back far enough to remember when I didn’t draw. I did a very small amount of writing in high school and in my twenties, but I began seriously writing in my mid-thirties. Besides learning to write novels, I had a number of non-fiction articles published and worked on three non-fiction books with another author, all published. But writing women’s fiction is definitely my niche. I love it, and I feel it’s where my writing shines.

How many books do you have published?

CAN Souza bookI have three published novels, including a new release, Unraveled. My other published novels are Every Good and Perfect Gift and Lying on Sunday. I also have a Christmas novella titled A Heavenly Christmas in Hometown, which has been made into a full-length play.

How did you get your first book contract?

I attended my first major writing conference in 2004. I met some editors who liked my work, and that was very encouraging for me. In 2006 at that same conference, I pitched a novel to Jeff Gerke at dinner one night and was offered a two-book contract the next week. It was very exciting.