One of the ways of multiplying sales is to develop a challenge that the “everyday” man or woman can fit into his or her already full and responsible schedule. This is one reason books like: The Love Dare or Purpose Driven Life (and other 40 Day challenges) have done well in helping books fly off the book shelf. My friend, Arlene Pellicane, has several 30 Days to books (30 Days to Younger You; Happy Husband, etc.) My new book, Red Hot Romance Tips for Women is a 26 Day challenge to help women become a more loving wife. It is an A to Z look at the 26 traits husbands find most desirable in a wife. (I had the wives set goals using my “K.I’S.S.” method which I walk women through in my Red Hot Romance Tips for Women book).
Each wife buys the book, (paperback or ebook) then there is a short reading of a few pages each day in Red Hot Romance Tips for Women (where she will select the idea she wants to implement). I encourage whole Bible studies, women’s ministries, or friendship circles do the challenge together. I also offer a daily email for 28 days (26 daily challenge “extras” and encouragements plus a day before and after as introduction/ reminder and a wrap up/ follow up (with ideas of the next book to use to enrich her marriage).
I also created a Red Hot Wives private facebook group that is an optional meeting place for these motivated wives. The facebook group, along with my blog, had additional reach to feature books by other authors , as well as our own (like Red Hot Monogamy couple’s study), that touch other books and resources which impact marriage. I also had a daily graphic that was reposted, tweeted and shared by many members.
There were also giveaways of romantic items and books during the challenge to keep women connecting to the several times a day.
So far several thousand women have done this simple Red Hot Wives Challenge, and many of them have seen their marriages rescued and most all of them have seen their marriage improved or enriched. Even the few who have serious marriage issues have found a safe place to receive prayer and support during a difficult season in their marriage. To pull this off, I teamed with a talented graphics person, who automated as much of the contact as possible, however she also did the hard work to invite women into the private facebook group and did trouble shooting with the women who might not be as techie.
To expand the reach, next time I will team more with Christian counselors or writers who are also counselors. The challenge was especially popular during the Valentine season (and was a great godly, Biblical rebuttal to the “Shades ” attack on marriage as my tag line was, “Never settle for Mr. Grey when God’s Plan for Love is Red Hot!” Over all, the vast majority felt the challenge enriched and enhanced their marital strength, and for those with already healthy marriages, the challenge created many positive romantic memories and gave them an opportunity to be a bright light of God’s love in a world desperate to see if any couple has the real deal of a happily ever after marriage.
The wives have the option of staying in the Red Hot Wife private facebook group and I have seen women (and myself) share helps and resources and encouragements there between challenges, so a true community of wives who care about their marriages is growing organically). This group will receive marketing on future romance and marriage enrichment like invitations to our speaking, webinars, teleseminars, as well as video or new book release emails. A challenge is a way to really locate then minister to your target audience.
Click for details on the Red Hot Wives Challenge that our ministry runs. We are also working on connecting to churches that might want us to run a Red Hot Challenge for their local community, or speak on Red Hot Monogamy, Red Hot Romance Tips for Wives, or a Wow Wife Night featuring 52 Ways to Wow Your Husband: Put a Smile on His Face.
Some church leaders might want to target a time of year, like “Make Your Summer Sizzle” or “Make Every Day Valentine’s Day” . For more information about how the Farrels can team with your local church or community, contact us through Love-Wise.com website contact page.
Bill and Pam Farrel
The Farrels are relationship specialists, international speakers, and ministry leaders who have written 40 books and have been happily married 35 years. www.Love-Wise.com . Red Hot Romance Tips for Women (and most of the books by the Farrels) are available at most of the Christian Retailers bookstores, as well as online at CBD or Vyrso (ebook by Logos)
