Marketing Ideas From Cheri Cowell Social media is an important part of an author’s marketing strategy, but it can also work against an author if you make one or more of these big blunders. To make your social media a real winning strategy, avoid these ten social media mistakes.
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This is our archive pageAttending Writers’ Conferences in 2016
Marketing Ideas From Cheri Cowell Writers go where writers gather. Let me be bold and say, if you are calling yourself a writer, you will be at a writers’ conference this year. I know, you don’t have the money; I don’t know your family situation. You are right. I had those same obstacles my first years in this business, but I wrote articles that paid $10 and $20 to pay for my first conference–a lot of articles. I found solutions to my family issues because I was determined to be where writers are.
Marketing Versus Self-Promotion
Marketing Ideas From Cheri Cowell As Christians at this time of year we are particularly aware of the commercialization of the season. We look for ways to put “Christ back in Christmas.” Yet, when the decorations are put away for another year, many of us still struggle with the need to market as a Christian author and our desire to put Christ first with us second. As a new writer at a conference once said to me, “It all seems so self-promotional.” If this is you, here are a few thoughts that might help during this holy season and in…
NEW RELEASE: DECEMBER 2015 – 365 DEVOTIONS FOR PEACE BY CHERI COWELL
This affordable daily devotional walks readers through the peace that comes from knowing God in a simple and accessible format. Each entry focuses on ways God offers peace, how to let go of stress and panic and let God guide you, and how to hold onto peace even in the most stressful and hectic of times.
Promotional Sites You May Not Know About
Marketing Ideas From Cheri Cowell All of us are looking for more opportunities to promote our books. Here are a few sites you may not know about.
#1 Marketing Strategy: Cultivate Community
Marketing Ideas From Cheri Cowell I’m often asked to name the number one marketing strategy for authors. With that question most are asking whether it is Facebook, a blog, writing articles, or one of the numerous other choices for marketing. But I choose to answer that question another way. I believe the number one marketing strategy is to cultivate community, and thus to identify what that means for you. Here are some questions to help you.
Getting More Blog Readers
Marketing Ideas From Cheri Cowell Many of us have found blogging a wonderful way to express ourselves, test ideas, and connect to readers. So we invest time, post our blogs and wait…we wait for someone to read the words we’ve woven into masterpieces. However, there is a better way than simply ‘waiting and hoping’ for someone to stumble upon your site. Here are a few ideas to craft a Blog Reader Drive so those posts will have the impact upon the world you always prayed it would have.
Using Audio and Video Promotions
Marketing Ideas From Cheri Cowell Today we not only have our written words with which to connect to new readers and build fans, we have the opportunity to connect via audio and video technology. Here are a few tips to help you take advantage of connecting to your audience with the personal touch.
Book Readings Build Community
Marketing Ideas From Cheri Cowell We know that marketing is all about building relationships. We know that when people feel connected to us, they buy books from us. But did you know that book readings are a great way to build community? Whether you write fiction or non-fiction, a book reading is a wonderful way to make new friends, introduce yourself to new readers, and get the word out about your book. Here are a few ideas to help you take advantage of this tool.
Create a #Hashtag Marketing Campaign
Marketing Ideas From Cheri Cowell Would you like to gain more followers, connect to new readers, and engage fans in discussions or in fun ways? Then create a hashtag campaign for your next book release. Here is what it is and how to create one.