Categories
Marketing

E-Blasts That Hit the Target

  Day 14 - (Butchart Gardens) 182_2

 

Cheri Cowell here:

My new Bible study Parables and Word Pictures From the New Testament is out and it is now time to put my database into use. One great way to connect with potential buyers/readers is through the use of E-Blasts. The very name tells what this is and what it isn't. E- means it is electronic so you must have your database in some kind of program that will allow you to send multiple emails. I use Constant Contact. Next, it is a blast meaning it is short, direct, and sent multiple time like a rapid-fire water gun. Okay, maybe not the best metaphor, but you get the idea. Below are a few more tips to help you use this great marketing tool.

First, you'll want to divide your contacts into like groups because E-Blasts are target marketing. For my Bible study, I have churches and ministry leaders in one category and fans/readers in another. I have a list of women's ministry directors and a group of fellow alumni from seminary.

Next, you want to make a list of the features and benefits for each target group. What need will your book answer for each group? The church and ministry leaders are looking for something different – they have a different need – than my readers/fans.

Now create your email for each group with those features and benefits in mind. I love Constant Contact for this because I can create a mini magazine looking email for my first E-Blast complete with photos of my cover and other photos that speak to their need.

Think about what day of the week is best to send your E-Blast. Most churches are closed on Mondays and during the summer, many are also closed on Fridays so those would not be good days to E-Blast them.

Finally, think about when a second and third E-Blast should go out. Because mine is a workbook Bible study perfect for small groups, I am sending one now and another at the end of August as school begins and small groups are forming. I'll send a third one at the end of September because many will be planning their Spring calenders then before they get into the holidays. If your book would make a good Christmas gift, think about sending an E-Blst before Thanksgivng with an incentive to order early.

Happy E-Blasting…

Come check out my Pinterest site – follow me and I'll follow you: http://pinterest.com/chericowell/

www.Facebook.com/chericowell  www.Twitter.com/CheriCowell 

Check out my new Bible study at www.CheriCowell.com

Categories
Writing Business

Benefits for Attending the International Christian Retail Show

  Day 14 - (Butchart Gardens) 182_2

Cheri Cowell here.

I'm often asked why authors should attend the yearly industry conference called the International Christian Retail Show? As I'm preparing to attend this year's convention in Orlando July 15-18, I thought I'd share a few marketing tips for those attending this year or who plan to attend next year in St. Louis.

Categories
Writing Business

I finally took the Pinterest Plunge: tips

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Cheri Cowell here.

I've been a lurker for several months. There were several reasons for my reluctance 1. I didn't want to spend time on a fad that would fade, 2. I couldn't see adding one more social media need-to on my list of must-dos, and 3. I just didn't get it. I didn't see how I'd use Pinterest and how the time invested would offer a worthy return. But, after several months of reading the stats (Pinterest looks like it is here to stay and its power as a good return on one's investment is now proven), I finally decided to take the plunge. Here is what I found.

Categories
New Releases

Parables And Word Pictures By Cheri Cowell – A New Release

ParablesParables and Word Pictures from the New Testament: Following God series by Cheri Cowell

Publisher: AMG Publishers
ISBN: 0899573495

Parables and Word Pictures from the New Testament is a 13-week workbook-style study of 118 parables from Jesus, Paul, and the apostles. This comprehensive look at the New Testament parables will help readers develop an ear for the message they convey—that the Kingdom of God is both here and near. Through the study readers will be challenged to live faithful and holy “Kingdom lives” in a broken and unholy world. Of the thirteen weeks, the first nine explore the parables of Jesus in the four gospels; the next three look at the parables in Acts and those from Paul and the apostles. The study culminates in a look at what the author calls living parables, with Jesus as the Parable of all parables. Through Him we come to know God the Father, and through Jesus we come to live as living parables in a world begging to “see God.” Living story-shaped lives allows others to see God in us—this is Kingdom living.

Author, speaker, and sidewalk theologian, Cheri Cowell is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of Direction: Discernment for the Decisions of Your Life (Beacon Hill, 2007) and over 300 articles, Cheri’s love of story and the Holy Word shines through in her writing and teaching. In 2009 she was one of six journalists chosen for a tour of the Holy Land by the Israeli Ministry of Tourism, a blessing that only deepened he love of the parables Jesus told. Cheri is a graduate of Asbury Theological Seminary where she learned the Inductive Bible study method used in this study to encourage, challenge, and equip the body of Christ to live Story-shaped lives. Cheri and her husband, Randy, call Orlando, FL home.

This new release information was uploaded by Cecelia Dowdy. Happy reading!

Categories
Writing Business

Social Media Stats: Why Authors Should Join the Bandwaggon

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From Cheri Cowell's desk:

In preparing for a weekend retreat I'm hosting on Marketing for writers I came across these social media stats. If you need a push to join the social media bandwaggon, perhaps these social media stats will help you decide to jump on board.

Categories
Marketing

Using Christmas Marketing All Year Long

Merry Christmas From Cheri Cowell

Now don’t turn me off before hearing me out. I’m not talking about the annoying and sometimes over-the-top commercial marketing all of us are tired of by now. I’m referring to the marketing God did that first Christmas to tell the world about His great gift. What do I mean by calling God’s work marketing? Marketing in the positive sense means sharing the good news about something so as to entice others to [join, buy, get, receive or] desire to have. There are three things we can learn from God’s marketing plan—three things you and I can use in our own speaking and writing.

First, God used targeted marketing. He used a star to guide the Wiseman or astrologers, as some biblical scholars call them. For the shepherds in the fields, He sent a host of angels to calm their fears and tell them what to do. To Mary God sent an angel and the wisdom and assurance of Elizabeth. And to Joseph He sent the unmistakable Word of God to help a good man make the right decisions. God knew His audience and spoke to them using the language and method best suited for each. Who is your audience? What is their language? Are they on Twitter, Facebook, message boards, do they belong to MOPS or Book Clubs?

Second, God sold the sizzle. For each person or group of people, God chose what would excite them and shared that. God didn’t serve the whole meal when only the appetizer was needed. To the Wiseman He said the star would lead them to the promised Messiah—He didn’t tell them about Herod and their need to avoid him on their way home until that information was necessary. Likewise, you and I don’t need to tell everyone the ten points we cover in our book or message when we are simply enticing them to enjoy a taste. What is the one thing they need to hear now, so later they will hunger for the whole meal we are ready to serve?

Third, God gave. Still the most astounding part of the Christmas story is that God gave it away for free. Now I’m not saying we shouldn’t charge for our books and speaking, but what are you and I giving away for free? I have found I’m unable to out-give God. I started by giving away bookmarks with a poem a friend wrote for the closing of my presentation, and people bought things from my book table that went with that bookmark. Then I took a leap of faith and changed my fee structure—I charge a flat fee per person for speaking which includes a free autographed book (and for retreats it includes the companion workbook, too). I thought back of the room book sales would be gone, after all everyone already had a free autographed book, right? Wrong. They wanted to buy a book for a friend “since they already had a free one for themselves…” God gave. How can you give away more in this coming year? Just try to out give God…and may you have a Christmas filled year!

Categories
Book reviews

Book Review on Faith Deployed: Daily Encouragement for Military Wives

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I have a friend whose husband is deployed in Afghanistan. I've been searching for the perfect gift to let her know not only how much I appreciate her husband's service to our country, but also to recognize her faithful service, too. With Faith Deployed, I've found it the perfect gift.

Jocelyn Green and her army of been-there, walked-a-mile-in-your-shoes writers, have packed a lot into this little book. Each two-page devotional is a morsel of food for thought and spiritual nourishment. Not being a military wife myself, I was surprised at how the book affected me. In it I found a new depth of appreciation for what these women go through as each daily anecdote ties directly to the day-in and day-out lives of these unsung heroes. In many ways, they are no different than we are as they have fears, hopes, and dreams. They long to honor God with their lives, but are also seeking to balance that with a love for their military husbands and the country they serve together.

Each devotional includes a Scripture, a 2-page anecdote, a few questions to ponder, and a prayer related to the topic.

Through this book, I know my friend will be ministered to in a way I'm not able. In fact, so many of the books I looked at offered nice stories and gave great advice, but Faith Deployed goes deeper. It connects biblical principles to the real needs these keepers of home front share.

I know my friend will find in the pages of this book, a new set of friends, and a closer walk with the One True Friend who never leaves nor forsakes. What more could I want for my friend?


 

 

 


Categories
Book reviews

Book Review on Direction by Cheri Cowell

Jocelyn Greentallcrop This is Jocelyn Green, and today I have the pleasure of offering a book review of Cheri Cowell’s  Direction: Discernment for the Decisions of Your Life. Many times, it’s easy to discern a good choice from a bad one. But when neither option is bad or wrong, how does one know which path to choose? While most of us would prefer the proverbial “handwriting on the wall” to show us the way, that kind of unmistakable message from God is rare. But according to Cowell’s book, that’s OK. We don’t need it. In fact, instead of trying to guess what God’s will is, she writes, we should instead focus on discerning His “way.” When we know God’s way, we’ll be better able to choose our own.

Categories
Speaking

From Written Word to Spoken Word

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Tips by author and speaker Cheri Cowell

One of the most frequent questions asked of me at writer’s conferences is “If I speak on my book and tell them everything that is in there, why would they then buy the book?” When I first began writing and speaking, I was fearful of the same thing. However, I quickly learned three valuable lessons.

1. Lesson One: Don’t Speak on Your Book- Speak on a Topic for Your Target Audience

You’ve seen it on television, the “expert” author who’s every other word is, “In my book…” Even worse, they tease the audience, only giving two of six tips “available in their book.” These self-promotional gimmicks rarely cause someone to run out and buy the promoted book, and often has the opposite effect, causing resentment not future readers. The solution is to not speak directly on the information covered in your book, but instead look through your book for jumping off topics.

Categories
Marketing

Tips from the Pros: Cheri Cowell + Creating Book Tours/Data bases

Aloha from Karen,
Karen1208    
    I'm interviewing Cheri Cowell, a dear friend and someone who worked haHeadshot glassesrd to           create great sales for her first book. She planned her own               tri-state book tour and build an incrdible database of churches.

    Welcome Cheri. Let's find out more about you and what you did     to market your books.