E-Blasts That Hit the Target

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One great way to connect with potential buyers/readers is through the use of E-Blasts. The very name tells what this is and what it isn’t. E- means it is electronic so you must have your database in some kind of program that will allow you to send multiple emails. I use Constant Contact. Next, it is a blast meaning it is short, direct, and sent multiple time like a rapid-fire water gun. Okay, maybe not the best metaphor, but you get the idea. Below are a few more tips to help you use this great marketing tool.

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I finally took the Pinterest Plunge: tips

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I’ve been a lurker for several months. There were several reasons for my reluctance 1. I didn’t want to spend time on a fad that would fade, 2. I couldn’t see adding one more social media need-to on my list of must-dos, and 3. I just didn’t get it. I didn’t see how I’d use Pinterest and how the time invested would offer a worthy return. But, after several months of reading the stats, I finally decided to take the plunge. Here is what I found.

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Parables And Word Pictures By Cheri Cowell – A New Release

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Parables and Word Pictures from the New Testament: Following God series by Cheri Cowell Publisher: AMG PublishersISBN: 0899573495 Parables and Word Pictures from the New Testament is a 13-week workbook-style study of 118 parables from Jesus, Paul, and the apostles. This comprehensive look at the New Testament parables will help readers develop an ear for the message they convey—that the Kingdom of God is both here and near. Through the study readers will be challenged to live faithful and holy “Kingdom lives” in a broken and unholy world. Of the thirteen weeks, the first nine explore the parables of Jesus…

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Using Christmas Marketing All Year Long

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Merry Christmas From Cheri Cowell Now don’t turn me off before hearing me out. I’m not talking about the annoying and sometimes over-the-top commercial marketing all of us are tired of by now. I’m referring to the marketing God did that first Christmas to tell the world about His great gift. What do I mean by calling God’s work marketing? Marketing in the positive sense means sharing the good news about something so as to entice others to [join, buy, get, receive or] desire to have. There are three things we can learn from God’s marketing plan—three things you and…

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Book Review on Faith Deployed: Daily Encouragement for Military Wives

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   I have a friend whose husband is deployed in Afghanistan. I've been searching for the perfect gift to let her know not only how much I appreciate her husband's service to our country, but also to recognize her faithful service, too. With Faith Deployed, I've found it the perfect gift. Jocelyn Green and her army of been-there, walked-a-mile-in-your-shoes writers, have packed a lot into this little book. Each two-page devotional is a morsel of food for thought and spiritual nourishment. Not being a military wife myself, I was surprised at how the book affected me. In it I found…

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Book Review on Direction by Cheri Cowell

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This is Jocelyn Green, and today I have the pleasure of offering a book review of Cheri Cowell’s  Direction: Discernment for the Decisions of Your Life. Many times, it’s easy to discern a good choice from a bad one. But when neither option is bad or wrong, how does one know which path to choose? While most of us would prefer the proverbial “handwriting on the wall” to show us the way, that kind of unmistakable message from God is rare. But according to Cowell’s book, that’s OK. We don’t need it. In fact, instead of trying to guess what…

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From Written Word to Spoken Word

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From Written Word to Spoken Word Tips by author and speaker Cheri Cowell One of the most frequent questions asked of me at writer’s conferences is “If I speak on my book and tell them everything that is in there, why would they then buy the book?” When I first began writing and speaking, I was fearful of the same thing. However, I quickly learned three valuable lessons. 1. Lesson One: Don’t Speak on Your Book- Speak on a Topic for Your Target Audience You’ve seen it on television, the “expert” author who’s every other word is, “In my book…”…

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