Musing From a Tired Marketer

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I sat down to write this month’s post and realized I’m tired of marketing. Some of you may find it shocking that I’d admit to that in writing. On the other hand, some of you may find it refreshing, even burden-lightening. I hope it is the later. Don’t worry, I’m not throwing in the towel, but there are a few things I’ve learned from being in this familiar place.

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Becoming a ‘Subtle’ Expert

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Cheri Cowell here: Do you consider yourself an expert? Last month I shared places where we can hang our ‘expert shingle.’ These were more traditional ways of being seen as an expert. This month I want to talk to you about a more subtle way to share your expert status. In today’s world this approach may win more fans than you can sign autographs for.

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Becoming an Expert

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Do you consider yourself and expert? As a speaker and writer, like it or not, we are seen as experts. Wearing the expert mantle takes some getting used to, but if you can I want to carry the message that’s been placed in our hearts into a world full of ‘experts’ on just about everything we need to get comfortable fast. Here are some things to consider in hanging out your expert shingle.

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I’m a Writer Not a Speaker: Tips from the stage

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My undergraduate degree is in theatre arts, so standing before a crowd and sharing my message comes naturally. But many writers tell me, "I’m a writer, not a speaker." If this describes you, let me offer a few tips from the stage to make your next booksigning, author coffee, or speaking opportunity more comfortable.

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Creating an Article Plan for 2013

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The New Year is upon us, so do you have an Article Plan for 2013? When my book came out one of the things I did was create a year-long article plan. Much like an evergreen article plan, a year-long article plan for your book takes advantage of the calendar and what editors are already looking to print. Here are the steps to take…

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Tis the Season to Give

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Cheri Cowell here: Christmas is the season of giving, and as people who carry Christmas all year, let’s talk about how we can be giving people all year—and how giving makes good marketing sense. It may be the best way to make money. Sounds crazy, I know, but read through these ideas and see if any stir your imagination and your heart. Then give them a try. You’ll find the biblical principle of giving works even in marketing—because what we offer can have an eternal impact. Begin by thinking of the kinds of things you can create. Tips sheets, short…

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New Approaches to the Study Guide

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With the advent of e-readers and tablets, and more people comfortable with downloading from the internet, there are more options available when considering the Study Guide as a great tool for engaging your audience. Here are a few ideas currently rocking the publishing world. Which one best suits your next project?

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