We hope you’ll enjoy coming to the online Facebook Live event as we “crown” our winners. It’s always fun to know the results and share in the joy. Be sure to dress up (at least from the waist up!) And bring your notebooks! You’ll be getting a bird’s-eye view of the winning campaigns!
On the notification calls on Monday night, one of our finalists suggested the idea of holding a watch party. We strongly support that idea. Invite friends and family to share the event with you. Be sure to have fun snacks on hand to celebrate and enjoy the evening. Feel free to share the link below with anyone you think that might enjoy the CAN Crown Awards Gala.
Congratulations to our 2020 CAN Crown Award Finalists:
Michelle Medlock Adams
Craig von Buseck
Cynthia L. Simmons
To join the CAN Crown Awards Gala, please follow the link and information here:
Topic: 2020 CAN Crown Awards Gala
Date: Nov 7, 2020
Time: 5:00 PM Mountain/6PM Central/7PM Eastern (US and Canada)
We’re excited to see you on Nov. 7th to share special recognition and education about author marketing. New this year, all 3 categories will have special speakers, the winners, telling us about their marketing campaigns with the focus on how other authors can duplicate the concepts in their marketing efforts.
We expect quite a variety in short presentations, though our finalists have no idea yet whether they’ve placed. They have all been told of the possibility of a short sharing/teaching time on the successful elements of their campaigns.
Physical awards (certificates, trophies) will be mailed to winners and finalists after the event. The prize package of interviews and features will be forwarded to the winners and finalists throughout the year as we place them with media.
The CAN Crown Awards Celebrate Excellence in Christian Media and Marketing by Authors.
Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.
Why? One crucial career area for Christian authors is marketing. (I know, stop rolling your eyes. Marketing can be fun!) The problem is that an author now has to wear so many hats. So many hats that the marketing hat may cause the whole stack to tumble if you don’t know how to make and follow through with a marketing plan.
Yes, there’s a second problem. Marketing has been an elusive beast that’s been difficult to master. We’re building a bridge over that chasm of author OR marketer to help you become author entrepreneur. Being a professional author means you are a business owner. A business owner that needs marketing to reach readers, retailers, and librarians.
What if we had some excellent examples?
What if those examples could shine a light for other authors fumbling in the dark?
What if shining campaigns earned an award and even more promotion as part of that award?
Over the last few decades, the publishing industry has morphed into something completely unrecognizable. Authors have to be a Jack/Jill-of-all-trades from writing to design to marketing. Many authors self-publish while many are hybrids who do both traditional and indie arenas. The major need for any Christian author, regardless of publishing platform, is to learn and execute excellent marketing plans. The book of your heart can’t get into the hands of readers, retailers, or librarians without a great marketing plan. Though there’s some conference training, there hasn’t been a lot of examples of marketing campaigns that work. Campaigns may well be excellent, or not.
Who could know? There hasn’t been a recognition of those campaigns. Until now.
Introducing the inaugural #CANCrown Awards. The Christian Authors Network exists to help professional authors market their books. CAN is in the unique position in the industry to bring recognition to excellent marketing campaigns.
The benefit: Recognition nationally. Awards you can display on your website, book, book series, newsletter, social media, etc. Winning campaigns get more promotion via the CAN network of influence. Winners will be promoted in front of a large audience of publishing and film industry professionals during the Crown Awards during theICVM/CAN Conference.
What does that mean? Winning means that for the small entry fee, you’ll get a lot more promotion of your book, book series, or brand. You’ll be able to display your award forever. CAN will promote your winning entry through our channels and expand your reach. But, we’ll also be sure to recognize all finalists. Entering the #CANCrown Awards magnifies your marketing efforts. Feedback from judges will help all entrants gain insight into more effective marketing, may help tweak an ongoing plan, and encourages excellence in all we do as Christian authors.
With deep gratitude to our #CANCrown Awards Committee:Edie Melson, Karen Whiting, Dianne Barker, Linda Kozar. I had the distinct honor of working with these wonderful, wise, and thoughtful women in designing this opportunity for you, Christian authors, to help you get your books, book series, and brands into the hands of readers, retailers, and librarians. —Angela Breidenbach
Angela Breidenbach is the president of the Christian Authors Network, a bestselling author of 18 books, speaker, genealogist, and a techie enthusiast.
Greetings from beautiful Mount Dora, Florida, where we’re starting to chill out.
Of course, for us, “chill out” means temperatures that dip into the fifties at night and still climb into the seventies during the day. Today, I have the privilege of introducing you to novelist C. Kevin Thompson, who is also celebrating the season in comfort because he lives in a town just down the road from my own.
Welcome, Kevin! How many books do you have published? What are a few of your latest titles?
That’s an interesting question. It’s something I’ve written about on my blog and is too long a story to get into here. Suffice it to say I’ve had two books published, and they will be published again as second editions. My first book, The Serpent’s Grasp, originally came out in 2012 and won the 2013 Blue Ridge Mountain Christian Writers Conference Selah Award in 2013 for First Fiction. It will be out again in 2017.
Crystal, how many books do you have published? What are a few of your latest titles?
Over 100 books for children. I have also written 3 books for women and contributed to several anthologies, but I have found my niche in the children’s market. Some of my latest titles are Our Daily Bread for Kids, Our Daily Bread for Preschoolers, and M is for Manger.
One of the biggest misconceptions about marketing is the apparent dichotomy between giving things away and making money. Let me say, the biblical concept that the more you give the more you receive applies to marketing as well as to every other part of life. So with that in mind, let’s explore some ways to accomplish this.
Most Christian authors will tell you they are in this to get a message out, to impact the world, and to be faithful to this calling on their life. However, if we are truly honest, we’d also like to make some money. We know we aren’t going to make a ton of money, but if you’ve been in this crazy business for any length of time, you’d probably like to at the least not lose money. Here are a few ideas to help you reach that goal–really!
Linda J. White here, writing from Somerville, Virginia, where an unusually warm December has had me wearing sandals and thinking about the beach. And while I know Old Man Winter still has a punch or two in store for us, I think the beach is a great lead-in to a few words about marketing.
In ourSimple Skills for Successbooks (for men and women) we share a quote we have said hundreds of times to our own children as well as everyone we have lead or mentored:
Quality attracts quality. Be a quality person and you will attract quality people.
This principle is also true in relationships between author and audience, and speaker and meeting planner. I have sat on both sides of an event desk: 1) as the Pastor’s wife and Director of Women’s Ministry hosting an event and 2) as the Guest Communicator speaking at an event. One of the items authors sometimes forget is that meeting planners are people too.