Identifying Your North Star

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Marketing Tips From Cheri Cowell The Star of Bethlehem, sometimes referred to as the Christmas North Star, revealed the birth of Jesus. The star appears only in the Gospel of Matthew, where astrologers from the east are led to the Christ child. As writers we, too, have a North Star–perhaps several North Stars–that lead us on our journey. Christmas is a perfect time to examine our various North Stars and reaffirm our dependency on our True North Star..

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A Few Friends For The Journey

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Marketing Tips From Cheri Cowell The profession we’ve chosen can be a lonely one. For a lot of writers this is a comfortable place to be–at home with our computers and books. But even for those who like solitude, there comes a point when it’s too much of a good thing. None of us were created to go it alone, and as Christian writers it becomes even more important for us to find ways to connect with others. Here are some ways you can find a few friends for the journey.

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What You Need to Know About Fulfillment Services

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Marketing Tips From Cheri Cowell Fulfillment companies, also known as third party logistics companies (3PL), act as contracted warehousing and shipping departments for other businesses, and may be a good choice for you if you have ancillary products to sell in combination with your books. This is a primer on fulfillment services.

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Book Contests That Create Buzz

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Marketing Tips From Cheri Cowell In this fiercely competitive book world where readers are overwhelmed with choices, a book with an award immediately stands out from the crowd. Before you jump on the contest bandwagon, here are a few things to consider.

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Make Money With Free Promotions and Giveaways

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Marketing Tips From Cheri Cowell One of the biggest misconceptions about marketing is the apparent dichotomy between giving things away and making money. Let me say, the biblical concept that the more you give the more you receive applies to marketing as well as to every other part of life. So with that in mind, let’s explore some ways to accomplish this.

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Move Your Fans to Action

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Marketing Ideas From Cheri Cowell Did you know that 70% of website/blog readers want to be invited to participate? That means for Christian authors they want to join hands with you in ministry. So how do you do that in a way that is warm, inviting, and not self-promotional? Here are a few ideas to help you move your fans to action. .

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Time for a Website Makeover

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Marketing Ideas From Cheri Cowell I did it all wrong. When I first became an author I was told I needed a website, and back then there were not very many options. So I spent a lot of money I had no business spending, got myself into a terrible contract, and ended up with a website that did not benefit me or my readers. Since then I’ve learned a lot and today I help writers with this process through our Marketing Coaching service. Here are a few keys from that service to help you avoid my biggest mistakes. .

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Make Money as an Author–Really!

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Marketing Ideas From Cheri Cowell Most Christian authors will tell you they are in this to get a message out, to impact the world, and to be faithful to this calling on their life. However, if we are truly honest, we’d also like to make some money. We know we aren’t going to make a ton of money, but if you’ve been in this crazy business for any length of time, you’d probably like to at the least not lose money. Here are a few ideas to help you reach that goal–really! .

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Are You a Candidate for Niche marketing?

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Marketing Ideas From Cheri Cowell Niche marketing is identifying and reaching out directly to groups of potential readers. It’s also about finding an angle in your book that is unique and attractive to a smaller market than the broad market of some books. So the question is–is your book a good candidate for niche marketing and if so how do you use this to your advantage? .

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