As you may have heard, your book is not likely to sell itself. Marketing and publicity is hard work. The whole secret is to determine who your target readers are and how to get in front of them (in a non threatening way, of course). So, even if your book isn't out yet, you should start promoting now. As I blog about marketing and publicity, I'm going to share everything I've learned in my experience over the past few years. I’m far from an expert, but I know my efforts have made a difference in the success of my novels….
Tag: marketing
This is our archive pageMarketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#6 here. So, on to Principle #7… Good website design is critical. Two subpoints to this principle: 1. Content draws people and keeps them coming back. These days, the…
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#5 here. So, on to Principle #6… Learn how to use email effectively. Did you know that there are basic principles that, when followed, will greatly increase the chances that your…
This is the Year that God has Made-What Will You Do With It?
Aloha from Karen, This is a new year still-although the first month will end soon. God has given us more time. It’s up to us to use it wisely and make good choices for our writing and marketing. For me, there will be a new book released next month (102 Wiggly Bible Rhymes and Rhythms) and that means I’m already doing some new marketing. With the new year we can reflect on what has been changing and what new trends may be out there in marketing. I’d like to mention a few things I’ve noticed.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 through #3 here. So, on to Principle #4… Repeated contact through social networks drives sales.
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3… Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…
We Who Can’t Not Share…
Hey, friends! Jennifer Devlin here. I’m so proud of the volunteers who are helping make the Christian Authors Network such a success. From the board who spends many hours each month working tirelessly behind the scenes to members who are helping with various tasks, to member blog posts, we are growing and thriving, and encouraging one another in this writing life. Thank you for all you do! As I think about our network of writers and readers, I’m reminded how quickly thinks change over time. Writers are constantly learning new techniques to make their words come to life, and…
A Writer’s Rest and Productivity
Jan writing to you from the warm, sunny foothills of the Sierras, hoping to offer some words of encouragement for your writing and marketing journey. What did you think when you read the title? Do the words ‘rest’ and ‘productivity’ really work together for the writer and marketer? I have been determined to find out. Recently, during a sermon, I found myself continuing an ongoing conversation with God. Life felt hectic. I was weary.
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here. So on to Principle #2: Build a List. As promised, I’m going to continue to give you real numbers and stats…
Marketing to Libraries, by Sharon K. Souza
Hello, fellow CANners. This is my second year as a member of CAN, but I admit I've kept a low profile up till now. This is my first post on We CAN promote our books! I hope you find it helpful. Some months ago I attended a workshop by our own incredible Judy Gann about marketing to libraries. I'd heard Judy speak about this before, but the point was driven home last spring when I heard her share once again about what an untapped source our libraries are. I came home from that conference determined to complete my list and…
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